From a stalled Shopify store to $8.4M in incremental revenue
A headless replatform, rebuilt merchandising and a lifecycle retention program turned a flat catalogue into a growth engine.
$8.4M
Revenue added
0.4% → 2.9%
Conversion rate
6.1s → 0.9s
Largest paint
5.7x
Return on spend
The challenge
A nine-year-old catalogue on a bloated theme. Six-second load times, a 0.4% conversion rate and paid spend that had stopped scaling profitably.
What we did
- Replatformed to a headless Shopify storefront with a sub-second target
- Rebuilt collection logic, search and product templates around merchandising data
- Implemented server-side tracking to restore measurement accuracy
- Launched lifecycle email and SMS covering winback and replenishment
“Senior people, weekly shipping, no theatre. It is the first agency relationship that felt like an engineering partnership.”
Elena Rossi
VP Growth, Verdal Commerce
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