Technical SEO and authority building for a multi-office firm
Brightline went from invisible outside its home city to ranking first for 74 local terms across four offices.
74
First-page local terms
+186%
Organic enquiries
+167%
Signed matters
-52%
Paid dependency
The challenge
Four offices shared one thin website with duplicated location content. Paid search costs were unsustainable and organic visibility outside the head office was effectively zero.
What we did
- Rebuilt the site architecture around matter types and office locations
- Fixed indexation, structured data and internal linking at the template level
- Produced attorney-reviewed matter content targeting commercial intent
- Ran a digital PR program earning coverage in regional legal press
“Our organic traffic tripled and, more importantly, so did consultations booked. They understood the business first.”
Marcus Bell
Managing Partner, Brightline Law
Other programs we run.
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Real Estate
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Atlas & Reed cut cost per booking by nearly two thirds by qualifying every inbound call automatically.